Super Sprowtz Partners with Celebrity Dads

NEW YORK, January 3, 2013 -

Summary: Super Sprowtz – a children’s education and entertainment media program using vegetable puppet characters, books, animation, music videos, humor, video games, and apps to teach kids about healthy eating, fitness, and sustainability – is partnering with celebrity dads, actor Ethan Suplee and chef Todd English, to empower other fathers to make better choices for their children during meal times. This partnership is strengthened by a recent study produced by Duke University, which suggests that dad is just as influential, if not more, than mom in shaping their child’s diet.

For many of us as young children, we have long associated our dads with being the original superhero. He can do anything, fix anything, make anything, and be anything. Dad helps your with your homework, makes the best storytelling voices, sometimes lets you stay up past your bedtime, and almost always says yes after mom has said no. And for all the things dad is, there is one thing he is not, generally speaking anyways, and that that is good for your health.

After analyzing the eating-out habits of more than 300 families with children ages 9 to 11 or 13 to 15. Duke University researchers found that how often fathers ate in fast-food and in full-service restaurants dircectly correlates to how often their children eat in the same places. The study also indentified several factors relating to eating habits, including stress at work, father’s parenting style, and the amount of time spent in the car.

While the study does not delve into why these factors are causal, one can only assume it has roots in dads wanting to spend more time with their children. This study is a major wake up call for families across the nation. Whether you are running a single parent household or if both parents are at home, the proof is in the punch. Karen Ansel, a spokeswoman for the American Dietetic Association, stated, “For years, we’ve heard that moms have the biggest impact on their kids’ food choices, but with mothers becoming more involved in the workplace and fathers’ roles becoming more involved in care-giving at home, it’s natural that kids will start to follow their father’s lead, too.”

Ethan and Todd can be seen in New York City taxi cabs for the next ten months in a series of Super Sprowtz PSAs addressing healthy eating, fatherhood, and making good food a family priority that is also fun.

For more information about Super Sprowtz as well as videos, event listings, recipes, games, activities, and more, visit www.SuperSprowtz.com. Contact Super Sprowtz, LLC., 33 Nassau Ave., Office 85, c/o The Yard, Brooklyn, NY, 11211; toll-free 1-800-818-4094; e-mail info (at) supersprowtz.com.

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